advertising a2b - School of Journalism and Mass Communication

Wondering what you can do with your creativity? What kind of career will allow you to use your talents and interests in a meaningful way? Advertising may be the right career path for you.

Advertising agencies recruit entry-level hires from all areas of the university. In fact, over half of the executives working in advertising today didn't major in advertising. A basic working knowledge of the advertising industry can give you a tremendous advantage in gaining entry-level employment. That's what a2b is all about.

Advertising a2b is a three-week intensive certificate program that will help you decide whether advertising is right for you. It will also help give you the skills you need to get the job you want when you graduate. a2b is open to all non-advertising majors with at least 65 hours of credit.

In a workshop environment, we'll map out the basics of advertising: account management, account planning, media and creative. At the end of the first two weeks you will be given a chance to put your new knowledge to work for a real client.

Advertising a2b was launched at the University of Colorado, Boulder in May 2006. The program was immediately successful and expanded internationally in 2008 with the creation of a2b China.

Advertising a2b has a proven track record of producing successful students. Click here to see a list of our 2006 and 2007 graduate job market successes.

You will study with CU's nationally recognized advertising faculty and work with top executives from around the country. They'll teach you the skills employers look for when hiring recent graduates.

Advertising Age, Creativity and the New York One Club have recognized the CU School of Journalism and Mass Communication Advertising Program as one of the best in the country. Over the past two years, CU advertising students have won more awards in the One Club student competition than any other undergraduate program. In 2008, three students won a gold pencil, the highest award given. Click here and here for articles on the CU advertising program.

Our graduates have successful careers working at top agencies such as BBDO, Ogilvy & Mather, Goodby, Silverstein and Partners, Deutsch, Crispin Porter + Bogusky, Leo Burnett, DDB Worldwide and Bartle Bogle Hegarty.

WHAT A2B GRADUATES SAY

CU Architecture Major

"[advertising a2b] was a great experience as I got to handle all facets of the advertising process. I finished my internship in March, and by April I had found an account management job for an online marketing company."

Shanghai International Studies University Student

"The advertising a2b program opened a whole new window for us. The course inspired us and gave us new ideas on the subject of advertising."

CU Psychology Major

"A2B really did help prepare me for a job in the advertising industry. I would certainly recommend the program to other students."